Friday, May 16, 2014

Optional Integration Makes Sense, and Here's Why


After the great economic downturn of 2008, it’s no secret that businesses across the nation have significantly tightened their belts. In the slow recovery that the economy has experienced following, businesses have kept a watchful eye on spending habits. In fact, many businesses have found that by cutting spending, they are able to keep more employees and even become more profitable. This change spells trouble for many B2B companies who make the bulk of their revenue by selling the components that their customers need to continue to do business. As these customers continue to place their spending habits under a microscope, B2B companies may well see a drop in revenue because these companies are going with more affordable options.

There are many companies that offer a wide range of barcode generation solutions that are suited to an even broader base of customers throughout a multitude of industries and businesses both large and small. One of the most important things is the ability for developers to bundle these products into their own, and then distribute them to their own customers, retail or otherwise. The authority to do this does not always come cheap, however, and prospective customers can find it quite challenging to pinpoint a company that has an affordable alternative.

While IDAutomation does provide commercially-focused developer licenses which allow our customers to bundle our products with their own custom applications which are then distributed via resale, we also offer a little-known, low-cost alternative. The Optional Integration is an excellent and extremely cost-effective way of integrating our products into applications that are meant for distribution or resale. There’s just two simple steps, and here’s how it works:

Integrate Our Product into Yours

To integrate our product into your custom application, you must purchase a Single User License or you can integrate one of our free demo's instead. These are the lowest-cost options and will allow you access to the product API so that you can make sure it works when installed. Please do not distribute the purchased fonts within your application, however, as that is a choice left up to your customer.

Notify Your Customers!

Since the purchased fonts will not actually be installed in your custom application, your customers will need to be made aware. This is a great time to provide your customers with a hyperlink to our website, or better yet, a hyperlink directly to the product they need to install. They can use that link to purchase and then install into their system. This is the part where your customer incurs the cost of this added feature instead of you.

Here are some other important things to consider when utilizing our Optional Integration License:
  • Make it Easy!
    Additional installation steps can be dangerous for customers. During the integration phase of your development, don't forget to make it as easy as possible for your end users to add our component or font/encoder to your custom application. For instance, it is a great idea to develop your software so that the customer need only purchase and install our software on their system in order to use it in yours. IDAutomation can provide some assistance to your end users if there are any problems installing.
  • Want to Add a Revenue Stream?
    One really great thing about the Optional Integration License is the potential for a new revenue stream. IDAutomation's Barcode Affiliate Program allows software developers to receive a 20% commission on purchases that customers make when they purchase from a link on your website, in an email from you, or within your application itself. Utilizing the IDAutomation Affiliate Program is a great way to get a piece of the action when your end users do decide to take advantage of the barcode generation feature, and need to complete a purchase with us in order to do so.
If you like the idea of paying a low-or-no cost to give your end users the ability to add barcode generation to your software, AND you like the idea of potentially making 20% off of each of those sales, we encourage you to take a serious look at our Optional Integration License, and contact us with any questions you may have.

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